The failure mode is ordinary. The phone rings during campaign changeovers, when a 14-by-48 has to be up before the buy starts, nobody answers, and the face crew rolls on a windy afternoon and the vinyl sits in the truck.
Curtis answers and writes the face size, the panel count, and the wind hold before talking about a clock time. The Face square feet turns those counts into square feet of vinyl so the company sees a size, not a vague "can you come look."
Then one company is offered the note. A local face crew hangs the vinyl when the road closure and the wind allow it. Curtis does not climb the board. If the window cannot be met, the caller hears the next real opening, not a promise that keeps the board pretty.
The note is the product. A callback that skips the face size, the panel count, and the wind hold creates the second angry call.
