Curtis is taking a billboard install call. The first useful line is the face size, the panel count, and the wind hold. Without that, the callback is a second interrogation and the customer has already called someone else.
Wind holds the job. A 14-by-48 does not go up because the truck is already on the shoulder.
The face square feet turns the counts into square feet of vinyl. That figure is a planning total for the company that claims the job. It is not a permit, a lab result, or a price.
A local face crew hangs the vinyl when the road closure and the wind allow it. Curtis does not climb the board. Lite is $99 per month, 1 seat, on the company's own phones. Curtis repeats the note and the address, then the local company calls back.
